Sal kellaway

Purpose driven lead

Designer

With over a decade of experience in agencies, start ups and large corporations

Most recently at Béa Fertility, ex Barclays Lead designer.

  • UX Audit
    Competitor analysis
    Information Architecture
    Wireframing
    Prototyping
    User testing
    High fidelity UI design
    Design systems

  • Brand positioning
    Visual language & Art direction
    Brand execution and documentation

  • Social media
    Website
    Landing pages
    Advertising
    Funding & investor decks

Got a project in mind?

Rebranding the world's first at-home fertility treatment

Transforming Barclays Intranet for Enhanced Colleague Experience 

Unifying global design teams with a common language and single source of truth

Revolutionising Workplace Wellbeing with AXA's Personal Health App

Kind words

‘Sal was our Lead UX designer at Barclays and made such a difference to our team with her unique skillset. Unusually for a UX/UI hybrid, she has great experience in various research methodologies and delivers significant value at each stage of the discovery and design process…"‘

Lisa Adams - Head of Design | Barclays

‘Sal's work has completely transformed the Béa brand and how we are perceived in the market place. Her work has been the driver behind significant commercial traction at Béa, driving improvements in our ROAS and online engagement. Her work is the best I have seen in a long time and we have her vision to thank for the positive way in which our brand is perceived today.’

Tess Cosad - Founder | Béa Fertility

Skillset

User interface/experience design

Research & testing

Branding

CSS/front-end React code

Communication/Documentation

Collaboration/Adaptability

More of my work

  • Morning Mindset App

  • Colleague HR dashboard

  • Branding and guidelines

    View project

  • Sports UI components

  • Cocoon- Pregnancy app

  • OCR-Cambridge Assessment, teachers portal